I think we all have a certain inbuilt understanding and appreciation of low definition art.
The brown sound is good for Ed’s playing. It’s not good for everything.
That’s where you need context. The people most likely trying to get Ed’s sound are likely the same people trying to stylistically play like him, or playing something stylistically adjacent.
It’s also an assumption to proclaim that everyone understands and appreciates lo-fi art on some level. There may be some that don’t, and there are likely many who are completely indifferent.