I would say it is and it isn’t an Ebow… It has similarities and differences in approach. You get the long drones that an Ebow can create but you can use it on chords and layer chords/notes to create harmonic drones whereas an Ebow is pretty much ‘monophonic’ as it only works on one string at a time. You don’t get the same attack as an Ebow, it’s generally much smoother which gives a different feel to it.
I’m a fan of sustainer devices in general and have an Ebow and a Vibesware Guitar Resonator which gives controlled feedback at any volume.
In fact the Plus works great with an Ebow as you get a different tone to a regular plucked note with it, and it also works with the feedback that the Resonator creates, I’ll have to do a video showing those.
Regarding the pedal being a piano style pedal, yeah it’s a really nice choice. It’s not just ascetic though, it has two levels of volume you can get by pushing it half way or fully down, with a slightly softer tone to the half-way one.
I should probably point out that I’m in no way endorsed or involved with the pedal company, but I’m really delighted with it and think they did something really cool with it. As soon as I saw a video of it I knew I had to have it